The Convection Roasted Difference:

WE CHOOSE only the highest grade 100% Arabica beans for our Pure Roast coffees. Each bean is expertly roasted in our patented convection roasting system. This process ensures an even roast throughout the bean. Unlike traditional drum roasting methods that can sometimes burn beans or leave them under-roasted, this air-roasting process leaves behind nothing but smooth and rich flavor. As an added bonus all of our convection roasted coffees have double the hold time so they keep their smooth and rich flavor much longer.

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